“I can’t say one bad thing about this place,” is not a sentiment one often encounters on Yelp, the leading consumer review site. For the most part, people tend to turn to Yelp to document their experience with a particular retail establishment when that experience was less than satisfactory. Occasionally, a happy customer will take the time to write up the positive aspects of their interaction with the store or restaurant, but admittedly, those reviews are much fewer and farther between. This makes the Brilliant Earth jewelry company, based in San Francisco’s Union Square, even more remarkable for its 4.5 star average of a whopping 75 reviews. Brilliant Earth diamond ring reviews are near unanimous in proclaiming that the store, its employees, policies and products are altogether nothing short of brilliant.
As many Brilliant Earth reviews explain, the founding ethos of the store is bringing together beautiful, timeless engagement ring and fine jewelry design with the higher ethical standards that are important to so many people shopping for engagement rings today. After all, a couple who goes out of their way to live ethically on every other day of their lives—recycling, giving charity, and driving a Prius—will surely want to make sure one of the most important purchases of their life together is conducted according to the same principles of responsibility to the earth and all its inhabitants. As some of the more enthusiastic Brilliant Earth reviews explain, all diamonds and gemstones used in Brilliant Earth jewelry are certified conflict-free—which means that no people in vulnerable communities were exploited in order to mine, process and cut the stones. In addition, Brilliant Earth rings are often made with ethically-mined or recycled gold and antique or recycled diamonds.
But of course, even the most eco-conscious engagement rings shopper still wants a pleasant shopping experience. And even the most ethical Brilliant Earth ring is only as good as the sales associate who shows it to you and guides you through the purchasing process. But here, again, Brilliant Earth reviews vouch for the friendly, helpful and knowledgeable staff that explains the ins and outs of diamond purchasing to even the most hesitant first-time jewelry buyer in a way that is manageable and non-intimidating. While some jewelry stores are unfortunately known to “profile” customers and spend time and attention only on those who instantly appear to be in the market for a major purchase, Brilliant Earth understands that even a couple who is making a modest purchase deserves the same care and attentive service as a high-rolling couple buying a ring worth five digits. And when it comes to custom design, Brilliant Earth applies the same philosophy—care, consideration, and personal attention and respect for every custom and tradition that a customer may want to integrate into their custom engagement ring design.
With the combination of ethically sourced and high quality diamonds and friendly, helpful customer service, you may be assuming that Brilliant Earth rings come with a steep price tag. But in fact, careful attention to what customers in their area want as well as a somewhat limited inventory helps Brilliant Earth keep prices low, comparable to what you might pay at some of the larger web-based retailers. Plus, there is one final perk—Brilliant Earth diamond ring reviews all agree that the best part of shopping here is sampling the free fair-trade chocolate in the lobby!