The story of Taka Jewelry in Singapore is a perfect example of the way online reviews can have a profound impact on a store’s operations in today’s interconnected world. Take Jewelry was founded in 2001 as a way to bring beautiful, good quality jewelry to everyone in Singapore, at an affordable price point. According to Taka Jewelry, engagement rings in Singapore had been extremely expensive and affordable only to the highest income brackets before Taka’s founders began utilizing their connections to the wholesale diamond market and a streamlined supply chain to begin providing quality fine jewelry to the Singapore public at an affordable price point. Taka Jewelry rings cost in the hundreds, not thousands, of dollars, making a beautiful engagement possible for many people who had previously thought it out of reach.
In the past eleven years, Taka Jewelry has grown and expanded, with 25 retail stores in Singapore itself, as well as stores in Hong Kong and Dubai. The company exports its jewelry throughout the world: to the United States, the Middle East, Italy, Switzerland, Thailand, South Korea and more. However, in the last few years, Taka Jewelry diamond reviews, both professional and consumer-driven, began to appear across the Internet, and the results were not always good. While some people were happy with their Taka engagement rings and other jewelry, many savvy shoppers and diamond experts critiqued the quality and performance of the diamonds being sold, as well as the craftsmanship of the settings. Some even questioned the authenticity of the diamonds. Taka Jewelry loose diamond reviews of this nature began to negatively affect the company’s sales.
Using the negative publicity as a strong impetus for change, Taka’s founders began a three-step rebranding process in 2008. Almost immediately, the Taka Jewelry ring reviews began to respond in kind, providing the company with nearly real-time feedback and a direct link to the customer’s wishes and desires. Although Taka retained the affordability of its jewelry, prices were raised somewhat with the introduction of new certified diamonds and higher quality settings. In the last few years, Taka Jewelry has won many local awards, including the Enterprise 50 and the Singapore Prestige Brand Award.